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MILLION DOLLAR SHOT: Re-Defining What Really Makes a Million Dollar Shot

Updated: May 27

In the Mystic San Luis Valley, a million dollar shot is not just a pretty landscape. Sure, we have some of the most incredible scenery in the world, but to us, a million dollar shot brings every unique moment to life.

At what point are you satisfied with your photo? When the light is perfect? When no-one is blinking in the group shot? Or, is it the moment you think to yourself “this is the one I will upload later?” When you visit Colorado, it’s tempting to snap everything you see, but we’re asking you to take a minute and ask why — why is it important to take so many photos of the same thing? Because in the rush to take photos, we may be missing the beauty of each moment.


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